FindChill

Brief: At some point in all of our lives, it can feel like the world is going a million miles a minute and you're left in the dust. Whether work is dragging you down and causing fatigue or something else in your personal life is bringing stress, you're not alone. The main aim of the brand was to be a one-stop mobile application that strives to attain mental peace, manage mindfulness, and lower stress and anxiety.

Concept: In today’s world of hustle and bustle where you often feel overwhelmed with stress, you might consider mindfulness apps as the chill pills the doctor should have ordered. Mindfulness apps are meant to bring you out of your frenzy day-to-day world by creating a feeling of inner peace that slows you down for a moment or two…or three on those really crazy days! With all the demands on your time such as a career, finding the right partner (dating, ugh!), and starting a family, you already know what stress really is. 

Herein, we aimed at first decoding the Brand Nomenclature and then the strategies; going forward which would assist in connecting the brand with its digital audience and spark a holistic connection. 

Agency Role: After thorough research into the field of mobile app development, we concluded that Mental health apps are a growing field. And in order to emote the same ethos of calmness, tranquility, and poise, we brought forth all the unique elements of the brand into that of the logo to describe the holistic perspective of mental wellbeing and its importance. 

The logo consists of waves that highlight the importance and perpetual nature of ‘waves’ be it the waves in the ocean,  the heart rate, or even the brain, as they play a key part in our quest for fulfillment and are crucial to all aspects of emotional functioning: thoughts, feelings, and behaviors. We have also intended to amalgamate the outer world and the tech world, with cursive and relaxing typography that creates a rhythmic pattern that composes the soul. 

With the usage of words like ‘Find’ & ‘Chill’, we expressed that the need of the hour was to break free from the shackles of monotony into that of relaxation to rejuvenate your senses, and calm your nerves and just sit back and unwind.