Alive Wellness Clinics
Brief: In today’s Internet-savvy age, marketing and media have become an essential part of a medical practice’s growth. The truth is, a lot of people have shifted to seeking healthcare information online. Initially known as ‘Skin Alive’, the brand approached us for a rebranding program wherein, it foresaw itself as creating 1 parent brand and 4 sub-brands under its label.
Concept: Growth in the skin and aesthetic industry is set to accelerate in the coming years, driven by modern consumers’ desire to look good at all times. Herein, brands must embrace digital marketing, social media, and data to gain insights into their customers. With the ever-growing competition in the market, it was important for us to first set the brand apart completely by demarcating a separate niche for them as experts in the field of aesthetics and nutrition.
Herein, we aimed at making a 360-degree change in their brand positioning, logo, re-branding, and defining a fresh and modern tonality to engage a large consumer base.
Agency Role: We aimed at revamping the whole look and feel of the parent brand and renamed it Alive Wellness Clinics. But as the brand prides itself in experience, and strives towards treatments backed by experts with the use of cutting-edge technology; we defined its visual image with utmost precision and a premium recognition.
The 4 sub-brands were also given their own distinctive identities with color play all along:
Skin Alive: With soft pink accents we wanted to bring about a feeling of serenity, relaxation, acceptance, and contentment and define the subtle yet delicate texture of smooth skin.
Body Alive: With the hue of peach tones we wanted to convey a feeling of happiness, excitement, and enthusiasm. As it is the color of sunshine, we wanted it to be associated with warmth and energy, a kind of upliftment that comes out of a healthy body.
Hair Alive:With the shade of navy blue we wanted to emote a feeling of strength, reliability, stability, and elegance. As this depicts the luscious locks of hair, that are strong and flowing.
Nutri Alive:With the subtle intensity of light green, we wanted to bring forth a calming, stress-relieving, and–a bit paradoxically–invigorating emotion. In terms of a healthy lifestyle, this shade can have a balancing and harmonizing effect, that is very stable.
Yet in order for all of them to be managed under one umbrella, the same flower symbol in the logo was used in each of their respective hues. The flower was crafted out of elements that pertained to the ethos of the brand i.e. 360 degree wellness, better living through science, and patient-centric care. But to distinctly decipher the main brand logo, an ombre gradient of all the 4 sub-brands was represented therein. We also decoded their social media strategy and presented them in a whole new avatar.
